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Those of you who watch TV may remember the ad for McCafe, where a woman who's never been to one before empties her tray into the rubbish bin. China and silverware included.
A construct of some genius mind at Saatchi and Saatchi, you're thinking? Maybe not. A friend, who shall remain nameless, proceeded to dump his nice Long John Silver china plate into a rubbish bin at St Lukes yesterday. Obviously he's been watching a little too much TV ![]()