« Stop the world, I want to get offWhat I want for Christmas »

Conspicuous consumption?

05/01/07

Permalink 22:54:32, by matt Email , 233 words   English (NZ)
Categories: blog

Conspicuous consumption?

Went down to Foodtown Greenlane last night. Happened to glance at a locked cabinet in the wine aisle - the one where they keep the really expensive bottles. Saw a few that were in the $100 range, including one that was $130. Then I saw a sign that completely floored me:
$449. No, that's not missing a decimal point. No, it's not an exaggeration. I should really have taken a photo. A $449 bottle of red. A shiraz I think it was (I was too staggered by the price to pay much attention). An Australian red. So not even French.
And the best bit? You're meant to cellar it for 20 years. It was a 2001 vintage, so it's good for storing for another 15 years before being drunk. Is that the perfect scam or what?! If they drink it now, to see what they spent $449 on, and think it tastes terrible, well, that's the buyer's fault for drinking it too early. If they drink it in 15 years or so, and think it tastes terrible, well, so sorry too bad how sad, it's a bit late to ask for your money back. Absolutely brilliant.

We know that it's possible to produce wine cheaply - look at all the $15 bottles of perfectly adequate plonk - so there's no way that it costs anything like the price of this bottle to make it. That's a lot of profit. I think I'm in the wrong business.

1 comment

Comment from: Broady [Visitor]
BroadyFriend of mine is a doctor.

He says they've got the market cornered *and* bluffed; everyone thinks the lawyers are the shonks!


14/10/07 @ 13:17
May 2018
Mon Tue Wed Thu Fri Sat Sun
 << <   > >>
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      
Shocking as it may be, I think, and sometimes those thoughts are almost worthy of public contemplation. So, here are those some thoughts, with no guarantees as to their validity, worth, or utility to the cosmos. All thoughts are my own, representing only my thoughts, opinions and positions, unless explicitly otherwise stated. This blog is not an official or unofficial outlet for any company or government body, or for person other than myself.

Search

XML Feeds

blogging tool